By Eric P. Fleishman

For many in the martial arts community, the COVID-19 pandemic not only has brought their businesses to a halt but also is threatening to break their spirits. The positive momentum you had built up likely has been interrupted. However, in times of crisis, the strong rise to the occasion, helping themselves and others through the momentary darkness. Isn’t that what being a martial artist is about — helping restore balance during times of chaos? It’s time to get off the couch, turn off those movies you’ve been watching and lead your students on the greatest journey. Here’s how to put the KABOOM back into your dojo...

1. Stay on Brand

Have you noticed that the colors you chose, the logo you created and the tagline you’ve used since you opened your school have started to feel a little tired and outdated? Why not take this opportunity to rebrand your dojo with fresh messaging? Brainstorm with friends and...