By Shane Tassoul
With all the talk about paid trials these days, it’s easy to lose focus on what you’re actually trying to accomplish. Remember that you’re not in the business of selling paid trials. Paid trials do not pay your rent, your utilities, your payroll or any of your other bills. In fact, most paid trials that I see owners promoting end as either break-evens or loss-leaders.
Please don’t misunderstand me. I’m all in favor of paid trials. However, I see schools working hard to generate paid trials month after month, only to enroll very few of them as new students. The purpose of a paid trial is to get qualified prospects into your school and convert them into paying students. If they’re not converting, the trial was wasted. It’s important to have a system in place to convert your paid trials into enrolled students. It doesn’t matter what kind of trial you sell — two weeks for $19.95, four weeks for $49, six weeks for $69...
By Eric P. Fleishman
For many in the martial arts community, the COVID-19 pandemic not only has brought their businesses to a halt but also is threatening to break their spirits. The positive momentum you had built up likely has been interrupted. However, in times of crisis, the strong rise to the occasion, helping themselves and others through the momentary darkness. Isn’t that what being a martial artist is about — helping restore balance during times of chaos? It’s time to get off the couch, turn off those movies you’ve been watching and lead your students on the greatest journey. Here’s how to put the KABOOM back into your dojo...
1. Stay on Brand
Have you noticed that the colors you chose, the logo you created and the tagline you’ve used since you opened your school have started to feel a little tired and outdated? Why not take this opportunity to rebrand your dojo with fresh messaging? Brainstorm with friends and...
By Terry L. Wilson
In August 2021, HBO’s Real Sports With Bryant Gumbel aired a segment titled “Force for Change.” The 20-minute-long portion of the monthly newsmagazine dealt with the search for a solution to the problem of excessive force being applied during arrest-and-control procedures.
HBO’s report eventually took viewers to an MMA cage to present an unlikely solution that could enable the police to get a better grip on the problem using a traditional art from Japan that came to America via Brazil: jiu-jitsu. As all martial artists know by now, the grappling system teaches unique methods for controlling an opponent using only the minimum amount of force.
The cameras wisely focused on Damon Gilbert, a 25-year veteran of the Oakland (California) Police Department. As an eighth degree black belt in kajukenbo and a certified Gracie Survival Tactics instructor, the Black Belt Hall of Famer was just the martial artist to provide analysis and commentary
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