by Kurt Klingenmeyer
As all school owners know, it’s easy to get caught up in the day-to-day operations of running a martial arts academy. The hours pass quickly when they revolve around teaching great classes and helping students reach their potential. Unfortunately, while that’s happening, some things can slide to the side and get forgotten.
Listed below are five things that you, as a martial arts instructor, should incorporate into your daily routine.
“Great Job” Calls
Make it a point to speak with five families every day to tell them what a great job their children are doing in class. Giving families individualized attention and letting them know about their children’s progress are key to the development of martial arts students. In addition to talking about a child’s martial arts progress, ask how the whole family is doing. Oftentimes, parents come to the martial arts for support — maybe the child needs more focus or self-discipline....
By John Bussard
Whenever I meet aspiring multi-school owners and they find out that I have 14 schools, the questions start to fly: Where do you find the staff to run that many schools? How do you manage them? How much do you pay your instructors?
In most cases, they’re really asking me how to better scale up their own martial arts business for growth. The answer is to that question is, it’s not easy. However, there are certain strategies that can help you prepare for growth, sustain growth and continue growth if you’re so inclined.
Let’s begin with a few simple strategies that can help all school owners, regardless of whether they have one facility or many.
No. 1. Strive to teach great classes that are safe, exciting and impactful.
Obviously, accidents and injuries can and will happen occasionally. Your job as a full-time instructor should be to teach with a safety-first mentality during all training activities.
Make sure your classes are exciting, as well. The...
We want to give you the tools to put into practice what you learn during the Virtual SuperShow. Here are the top 10 tips and suggestions for what to expect, how to prepare, and how to get the most out of this virtual experience.
1. Block out your schedule on your calendar. You would normally be in Vegas for the Show, so act like you are out of town and block out your calendar.
2. Set your out of office automatic reply. Set your out of office to let others know you are in 3 days of training and you may take longer to respond. Set the expectation of a longer response so you don’t get pulled away or distracted in the middle of learning.
3. Download Zoom to your device(s). You’ve most likely used Zoom hundreds or thousands of times in the past year. But if not, make sure you test it out during Tuesday, July 6th with the Hype Team.
4. You will receive one Zoom link for the entire 3 days. We wanted to make it easy on you so you know where to go each day and avoid any issues or...
Melody Johnson, the premiere expert in childhood development in martial arts, recently sat down with the SuperShow Hype Team via Facebook Live (Check it out here!) to provide more of her invaluable insight on involving developmental tools for children in schools. School owners and parents can learn from her how to best give their children the best advantages as early as possible. Feel free to download and distribute!
Programs for children are all around us. From day care centers to recreational sports and everything in between, options for parents to choose from are abounding. And although parents want what is best for their children, they often aren’t aware of the notable distinctions between the programs they are considering. To get the most out of any program, however, parents need to select one that is a “child development center.” These programs implement new, cutting-edge approaches that boost development in children. By making this choice, parents can...
Over the past few posts, I and my colleagues on the SuperShow crew have been working to build as much hype as possible for the Vegas Anniversary. And in those posts, you’ve also seen that hype shift. As progress with the vaccine delayed and the numbers stayed the same, we tried to work through it. But COVID wouldn’t budge, so eventually, we had to.
We didn’t want to. We know you didn’t either. Over a year of this, and it can get pretty tiresome. Trust me, no one wanted to do a live show more than we did. We know you were looking for that fun excuse to break this isolation and frustration. The perfect excuse to combine business and pleasure.
That’s because, like us, you are workers. You’re doers. You enjoy life by doing things. Taking your responsibilities and passions seriously and getting after it. You push yourself.
And here it comes again. Another opportunity to get out there has been taken from you. It sucks.
by Cris Rodriguez
Mike Metzger. Melody Johnson. Bill Clark. Shane Tassoul. Chuck Norris.
Those were the Speaker names that I read.
Those were the legends in our Industry that I would be sharing the stage with.
And man was I PUMPED!
Having the opportunity to share my love of Digital Marketing at the industry’s largest and most established conference gave me chills. It was an absolute honor.
My mentor, Mike Metzger (who sometimes has more faith in me than I do) was the one that signed me up. And I was super nervous! This was going to be my VERY FIRST SuperShow…
And he had me speaking 4 times!
I knew the most important question I had to answer was… what suit jacket was I going to wear?! Kidding! ;)
What was most important to me was figuring out what I could present in 60 minutes that would help people get immediate results. So many times you go to conferences, and the speaker that is presenting is all fluff. They are just teeing you...
Hello again, my friends.
But, for my SuperShow goers (or potential fence-sitters), I thought it would be best to let you in on a not-so-secret, very important factoid. Something that goes beyond a simple answer in a run-of-the-mill FAQ. Probably the most substantive deciding factor we could possibly muster.
The 2021 SuperShow is guaranteed. By “guaranteed” I mean it’s a safe choice. I mean a really safe choice. Too vague? Let me elaborate:
Trying to budget? Schools can use it as a tax write-off (get a ticket now, and you probably make it in time for 2020 taxes).
You can’t make it? Money Back.*
Didn’t like it (yeah right…)? Money Back.
State regulations don’t let us group up because Super-Covid happens? The show instantly converts into a virtual show, and your ticket is transferred to the next live show—we can talk virtual show tickets later. Or you can just do Money Back.
by Kevin Nevels
When my wife and I opened our first martial arts academy more than 10 years ago, we didn’t know much about running a business. To be honest, we hardly knew anything about running a business. However, we were sure about a couple of things: We knew how to teach good martial arts, and we knew that we needed to get out into our community and let people know what we were doing.
These two ideas turned out to be the beginnings of a blueprint for success.
In the years that followed, I’ve observed that most school owners know they should go out and tell people about their schools, but they don’t know how or where to get started. Some school owners say they don’t see the value in getting involved in their community because it doesn’t lead directly to the acquisition of new students. If you’ve read MASuccess for any length of time, you’ve seen the recommendations that MAIA consultants have shared to help you organize events that will...
By Mike Metzger
If you want to maximize the odds that you’ll be successful — in anything — you need to set goals. No matter what you do in life, you should have a clear destination in mind, and when you think about it, a goal is a destination.
The martial arts business is like all other businesses in that success revolves around three universal goals for financial growth:
• More customers
• More transactions per customer
• More money per transaction
Too often, school owners set goals based solely on student count. That happens because they don’t understand the second and third points.
Another thing you must keep in mind is that five profit centers pertain to school growth. They are:
• New students
• Special events
Anything you do to make your school more successful should fit into one of these five categories. When setting goals for the year, try to address all five of them....
by Kurt Klingenmeyer,
MAIA Elite Consultant
Teaching martial arts is an honor. We instill confidence, focus and self-discipline in kids of all ages. Furthermore, we help adults learn how to protect themselves and, in the process, foster a sense of empowerment that will aid them in all areas of life.
But as fulfilling as making a positive impact is, a martial arts school is still a business. You need to guarantee your revenue stream, and, ideally grow it. Perhaps the most efficient way to do that is to focus on the hours of the day when you’re not teaching your regular classes.
Is there any reason not to use your school to make money during that time? No! In fact, it can be a win-win for everyone. Listed below are five ways you can cultivate additional revenue streams for your school using this methodology.
1. FITNESS PROGRAMS
Americans today are more interested than ever in losing weight and getting in shape — which explains why the fitness industry is growing so rapidly....
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